Our People

Dispersed across Asia, our leadership team brings together a diverse group of passionate individuals with depths of experience across sectors, all dedicated towards catalyzing Asian luxury design. We aspire to deliver exceptional service to all our clients, and work diligently alongside our brand partners on heritage preservation, ethical supply chains, and sustainability.

Krizia Li Founder + CEO

An emerging Asian ink contemporary art collector and keen architecture + interior design enthusiast, Krizia Li is the founder of Vermillion Lifestyle, a B2B e-commerce platform that showcases exceptional Asian lifestyle brands to the world. Most recently, she headed omni-channel for McDonald’s Greater China. She led post-merger integration at Marriott International for Asia Pacific as well as worldwide retail marketing and e-commerce at DFS Group, after working with MNC clients across Consumer / Retail, Hospitality, Real Estate, Financial Institutions and TMT industries while strategy consulting at McKinsey & Company, investment banking at Merrill Lynch and financial audit at KPMG.

Krizia was named Industry Ambassador, Asia-Pacific region, by Design Anthology Awards 2023, included on the Gen. T List 2023 by Tatler magazine, was recognised at the HK Designers Association Brand Design Awards 2023, and received the Outstanding Cultural Creativity Prize by the Cultural Leaders of Tomorrow Awards 2022. She earned an MA (Hons) in Philosophy, Politics & Economics from Oxford University, a PgDip in Cultural Heritage Management from Hong Kong University and an MBA from Harvard Business School.