Ms. Chu was founded in 2016 by Cindy Chu, a chemical engineer specializing in cosmetic science who is passionate about green chemicals (chemicals that are environmentally friendly) and the chemical make-up of products that she uses, eats, and consumes daily.
Cindy graduated from the University of Toronto in Applied Science and Chemical Engineering. She has been formulating her own skin care and personal care using naturally derived and environment friendly ingredients since that many of her friends and family have benefited from.
After she gave birth to her baby, who suffered from eczema, she tried looking for all possible ways to ease her condition. She tried all the lotions available in the market and followed the pediatrician’s guidelines but without improvement. Feeling frustrated and desperate, she studied the east and the west medical journals and with her skincare science knowledge, she developed a natural baby balm that can ease baby’s itches immediately and eventually heal the eczema. The baby balm also marked the birth of her skincare company.
Today, her product line includes shampoo, conditioner, body lotion, sun tan lotion, lip balm, bug spray, massage oil, facial cleanser, toner + serum, hand cream, as well as skincare sets for mom + baby, all of which are natural, organic, and food grade with 100% plant-derived formulations.