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Anson, the creator of AURUM, is the second generation of a family-owned business in Hong Kong with 40 years of experience in manufacturing and application of genuine gold leaves, historically used for adorning local temples to represent a worshipper's dedication to the gods.
AURUM is the word for "gold" in Latin. For thousands of years, gold leaf has merely been positioned as a raw material for gilding, or an ingredient for chefs in recent decades. Anson believes that through creative design, gold leaf can be evolved into a series of unprecedented, luxurious products.
Purity, meaning 99% gold content, ensures that gold's color and sparkle can withstand effects of time and weather, thus showing power and eternity. Hence, this precious metal attracts consumer attention with gold-infused skincare products, gold-plated electronic devices, and gold leaf desserts.
AURUM debuted at the pop-up stores of Lane Crawford and the Landmark, also collaborating with CitySuper, Royal Caviar Club, and gift hamper brands. AURUM has won the Muse Design Awards 2021 (Platinum) and the A'Design Awards 2021 (Gold).
