The Team

Dispersed across Asia, our leadership team brings together a diverse group of passionate individuals with depths of experience across sectors, all dedicated towards catalyzing Asian luxury design. We aspire to deliver exceptional service to all our clients, and work diligently alongside our brand partners on heritage preservation, ethical supply chains, and sustainability.

Krizia Li Founder + CEO / General Manager, China

Responsible for driving Vermillion's dynamic evolution, Krizia leverages growth opportunities by fusing bold vision with deep industry experience. She worked in audit at KPMG, investment banking at Merrill Lynch, and strategy consulting at McKinsey & Company, and has worked in Hong Kong, Shanghai, Beijing, Singapore, Bangkok, Jakarta and Ho Chi Minh, across Hospitality, Consumer & Retail and Technology, Media & Telecommunications industries. Most recently, she led Marketing and Omni-Channel teams at DFS Group, Marriott International, and McDonald's Greater China. Krizia holds an MA (Hons) in Philosophy, Politics & Economics from the Oxford University and an MBA from Harvard Business School. She is based in Hong Kong.

Amy Long General Manager, Asia-Pacific (ex-China)

Amy honed her global aesthetic while growing up in Singapore, Seoul, Hong Kong, New York, Los Angeles, Berlin and Paris. A harmonious mix of art and science, she mirrored her formal education at Stanford University (BA) and Harvard Business School (MBA) with courses at Parsons School of Design, the Boston Museum of Fine Arts, and Harvard Graduate School of Design. Amy spent the first 15 years of her career launching new businesses in the energy industry, all the while nourishing her creative side with personal home projects that were featured in The New York Times and House & Garden, and a stint as a residential interior designer. She is based in Singapore.

Sydney Li Chief Operations Officer

Born and raised in mainland China, Sydney has a lifelong passion for Chinese and Asian arts and culture. She moved to the U.S. during middle school, subsequently receiving her MBA from NYU Stern School of Business. Sydney has 14 years finance and investment expertise covering the U.S., mainland China and Hong Kong across commercial real estate, fintech and tech sectors, with additional experience in a globally-inspired curated luxury e-commerce startup. Combining her analytical background with her appreciation for design, she ensures business operations and processes are in place at Vermillion. She is based in Hong Kong.

Sanam Thakur Head of Merchandising

Sanam offers a combined 10 years in senior Merchandising and Marketing headquarter roles across Asia and the USA. She is passionate about supporting creators and individuals to achieve exceptional and beautiful outcomes, due to her expansive experience from luxury brand retailers through DFS, LVMH Group, fast fashion at bebe stores, inc., and homewares at Coravin. She has lived in Asia for over 15 years, and considers Hong Kong her permanent home. She holds a BA in International Development with a focus on East Asia from UC Berkeley. She is based in Hong Kong.