Leiqi Xue, an emerging product designer, graduated from Jiangnan University School of Design and founded LiaoCao Studio in 2017. LiaoCao, meaning cursive calligraphy script in Chinese, is a design house focused on creating products inspired by Chinese character art. The brand aims to promote the artistic value, culture, and intricacies of Chinese character art, and bring it to the contemporary sphere in the form of objects and artworks.
LiaoCao was awarded the iF Industrial Design Award in 2019, the Silver Award at the ICVA International Council of Visual Arts, the China Good Design Award, the Taiwan Golden Pin Design Award, the Gold Award at the Fourth Wuxi Cultural and Creative Design Competition, the Silver Award at the ADCJ China-Japan Hospitality Exhibition, and the Bronze Award at the CADA Japan Concept Art Design Awards.