jianze

jianze is a home and lifestyle design focused brand. Born for the new Generation Z and their multi-faceted lifestyle, jianze advocates the attitude of ‘never defined’. jianze, like Gen Z which is where the brand’s pronunciation comes from, is not about age, but the mentality. Converging at the cross-section of design and beauty, the brand expresses both attitude and aesthetics for the new Chinese consumer.

jianze is founded by Bea Wu in 2019. Led by creative director and designer Min Chen, the brand redefines the ‘rules of space’, and challenges any traditional standards or limitations to home design. 

As part of its launch collection, Min Chen invited Dutch design collective Raw Color visual design in collaboration with jianze to create a high-saturation visual system using 0 as their spiritual motif, to pay tribute to Gen Zero - the undefined generation Z, and to echo the fundamental intentions of jianze for no rules, and no stress.