BETAS is a contemporary oriental lifestyle brand founded by Shanghai Top Ten Designer, Dr. Hui Zhong and Chinese Arts and Crafts Master, Professor Jianxin Xiong.
BETAS is a local slang word from Zhejiang, meaning "slowly", which expresses the unique Chinese aesthetic of slow life in the East. It connects tradition and modernity, interpreting the beauty of Chinese harmony and balance.
Believing in the meaning of "humanistic" and "aesthetic" in objects, BETAS is dedicated to creating series of works with both traditional spirit and modern style, covering cultural creation, home, and other lifestyle products.
By combining contemporary design with exquisite craftsmanship, Chinese culture, and superior quality, BETAS presents a gorgeous and unpretentious contemporary oriental attitude.
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