Founder Adah Chan, who founded the homeware brand Baea in 2020, decided to focus on bedding not only because of the growing importance placed on rest but also due to her roots. Born in Hong Kong to a family that has worked in the design industry for more than three generations, Adah was exposed to exquisite craftsmanship from a young age. Her family runs the Bed & Bath luxury housewares brand, which has been a destination for luxury linens at Landmark Prince’s Building in Hong Kong SAR since the 1980s.
Respect for nature is at the heart of everything Baea does, and therefore they choose organically grown cotton and biodegradable materials. And it’s the reason they partner with highly reputable makers who prioritize the well-being of artisans while minimizing their footprint. Expertly crafted in Italy and Portugal, the linens are entirely natural, right down to their plant-based buttons. And as with all Baea products, the packaging is completely biodegradable.