22/7 by Hsu is named after the apartment on 22nd Street and Seventh Avenue, in Chelsea, New York, that the brand’s founder, Claire Hsu, once lived in. This apartment was the key to cultivating Claire’s designer path in New York and it became the birthplace of 22/7 by Hsu. Located next to the Chelsea Hotel, a building filled with history and artistic significance, the apartment inevitably rubbed off the hotel’s creative vibrancy, allowing Claire to self-reflect, deconstruct what she knew, and eventually give birth to her brand.
Inspired by the simple urban New York style, her designs encourage the exploration and acceptance of one’s multifaceted self. Claire holds a degree from Parsons School of Design and currently lives between Taipei and Tainan in Taiwan. By integrating the contrasting cultures of New York and Taiwan, Claire hopes to convey a brand new lifestyle through her clothes that encourages women to break boundaries and pursue their dreams. Her designs are primarily inspired by sculptures and architecture, especially those with smooth contours. Claire specializes in 3-D cutting and she uses fabrics as a medium to express her creativity.