Derived from the catch phrase "coffee or tea?", Or Tea? subtly suggests to the consumers that it is their choice to drink something healthier and happier.​

In 2010, the concept of Or Tea? was incubated in Hong Kong. The team travelled to rural areas in China to source some of the most exotic and representable teas, with the idea of introducing the ancient tea drinking culture to the west in a modern way. In 2011, Or Tea? made its way to Le Bon Marché in Paris for their soft launch to the market. Or Tea? was introduced to the European market in 2015 with their logistic center in The Netherlands and production line in Germany.​

The premium specialty tea brand aims to revolutionize tea drinking into a lifestyle to fulfill the desires of the modern generation. Inspired by the millennia of enjoyment from an ancient tradition, Or Tea? is a concept for today’s trendsetters, creating the most unique blends of premium tea and ingredients infused with art, humor, love, wellness, and positivity.