Based in Hong Kong, byLeona designs and produces Jingdezhen inspired porcelain, bone china, and mixed media lifestyle products. Born in Hong Kong and educated in the UK, Leona Fung, the founder, had a successful career in finance before deciding to pursue her lifelong passion of design.

Leona's signature product series merges traditional oriental culture and elements found in ancient products and art forms with new technology and innovative design. Leona seeks to bring rich oriental culture from China, Japan, and India, back to life with a modern twist, based on proprietary perspectives and interpretation by mixing them with Western aesthetics.

byLeona's products are original, fun, sophisticated, and practical for day-to-day usage. Besides aesthetics, they also tell stories from the past and connect customers to their heritage. The company also offers seasonal themes and personalization for special occasions.

In 2017, byLeona was successfully admitted into the Design Incubation Programme, which was fully supported by CreateHK of Hong Kong SAR Government. As one of the HK Caring Company, byLeona has been involved in various charity works and continues to give back to the community.